Procter & Gamble: A Big Step for a Big Company
November 22nd, 2010by Shawn Skinner
Despite the surge in sustainability interest in recent years, trips to large chain stores quickly reveal that many still value convenience over environmentalism. Many large department and grocery stores often have green and organic products separated in small sections in their stores—demonstrating that green products still are just a consumer niche. Additionally, there are stores that only sell sustainable and organic products, but again, this is just a specialty niche. According to Lori Tripoli in the June issue of the magazine, Sustainability: The Journal of Record, “A large chunk of the population isn’t necessarily attracted to green products, doesn’t want to be confronted with green-product propaganda, and is uninterested in paying a premium for a product that might do more for the environment while doing a little less for the consumer.” One of the top Fortune 500 companies, Procter & Gamble (P&G), has recognized this dilemma and responded to it by beginning to sell environmentally friendly products to the mainstream.
Upon visiting P&G’s U.S. website, one is immediately confronted with the corporation’s vision for environmental sustainability, “that includes powering out plants with 100% renewable energy, ensuring zero manufacturing or consumer waste goes to landfill, and all products are made from 100% renewable or recycled materials.” Additionally, there is a link for “Sustainability” prominently displayed. Here the focus of the company’s sustainability efforts is, “…improvements that matter, to make the most meaningful impact we can.”
